CUT

Ideal Cut
When a round brilliant diamond has been cut to "Ideal" proportions by a master cutter, it is a splendor to behold.

The Ideal Cut Diamond describes a round brilliant diamond that has been cut to exact and mathematically proven proportions. Its symmetry, with 58 exactly place facets, produces the ultimate in luster and beauty.

When a diamond is cut to the ideal proportions, all of the light entering from the top of the diamond is totally reflected back through the top and is dispersed into a display of
sparkling flashes and rainbow colors.


Premium Cut
A Premium Cut diamond demonstrates subtle variation from the Ideal Cut. Although dimensional differences affect a diamond's reflection of light, a Premium Cut still achieves a harmonious balance between it's proportions and the display of brilliance.

Inferior Cut
Most diamonds are "spread" in their cutting to retain maximum weight from the original rough. A heavier diamond will result, but at a dramatic sacrifice of potential fire and brilliance.
Ideal Cut
Light entering the diamond reflects internally from facet to facet and is reflected back through the top ONLY, creating maximum brilliance.
Too Deep
When a diamond is cut too deep, light leaks out of the bottom, brilliance is lost and the center of the diamond will appear to be dark.
Too Shallow
When a diamond is cut too shallow, light leaks out of the bottom, brilliance is lost and the diamond appears watery, glassy and dark.

COLOR
Most diamonds, although appearing colorless, actually have slight tones of yellow or brown. As these tones become more easily apparent, the rarity and the cost decrease. Ideal cutting dramatizes the rare splendor of a diamond because it produces such dazzling brilliance.


CLARITY
Practically all diamonds contain naturally occurring internal characteristics called inclusions. The size, nature, location and amount of inclusions determine a diamond's clarity grade and affect its cost.

One unique advantage of the Ideal Cut is that its sparkle can mask otherwise noticeable inclusions.


CARAT WEIGHT
The weight of a diamond is measured in carats. One carat is divided into 100 parts called "points", 1 ct.=1.00; 1/2 ct. = .50. The value of two diamonds of the same weight can vary greatly depending on the color, clarity and especially the cut.


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